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"Quick"

Who's Your Proofreader?

Are your website reviews
and technical writing
getting more than spell checked?

I hope you had answers that rolled off the tip of your tongue.

Chances are that if you stutter on answering those questions
then your product is not the best that it could be.

Do you wish that you had more spare time?
Most business execs just don't have enough time to review everything.
You need a second set of reliable independent eyes that you can trust.

Even $5000+/page copy writers have a stable of second checkers to review their work.

If you like to do-it-yourself,
I want to give you some tips, tricks and insights
to help you get the most out of your copy materials.
Free downloads are described towards the bottom of this page.

Jeff and his yellow Lab Sandy who helps with website reviews, proofreading, technical writing and writing help.

Hi, my name is Jeff Wells,
and I perform detailed independent reviews.
I focus on accuracy and completeness of the product,
adherence to industry standards, norms and trends,
human factors to enhance the end users experience,
and evaluate how the product integrates into your business model.

I always protect my client's Intellectual Property,
confidentiality and interests.
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Copy Considerations:

Are you maximizing the benefits of your copy assets?

Try to examine all of the various ways that your copy assets integrate into your business model.
Make sure it is called for, or sent at the right time, to the right targeted people.
It has to educate, encourage and excite visitors or end users to take a specific action.
Cover enough information to eliminate questions and minimize customer support demands.
Evaluate if this same piece of copy can be utilized in different formats for other en devours.
Verify that your companies interests are still covered while satisfying the customers needs?

Is the material complete and accurate?

Numero uno - Run a spell checker!
Verify that all links work, and any html coding has been validated.
Anytime you see a number, verify it's reasonableness if not it's accuracy.
Ensure resources are given to point the reader in the right direction for further information,
like emergency situation contingencies.
The material should give more than just one side of the story.
Have plenty of warnings and safety notices.

Consider Human Factors and Search Engines.

Have plenty of white-space so it is easier to read.
Colors and graphics should enhance not distract.
The main thing SE's want is for a page to be a relevant resource to the keywords.
In other words, the better the experience that a visitor will have at that site,
the higher the ranking will be.
Use the right keywords in meta tags and page text headers.
Develop strategies to create links on other relevant quality sites to your page.

An originator knows what they meant to say,
an independent review will clear up errors and misunderstandings
before they have a chance to cause a real hardship.

For a Free Proofreading White Paper visit the Specialties page.

Explore the Resources and Tools pages for more great information and tips for copy reviews.